What good is a goal without accountability to its achievement? It seems like “goal setting” workshops are everywhere. I can’t help but asked myself, “since when is it so hard to set a goal, that I need a workshop?” These people are completely missing the key to it all…it is not setting the goal that we need help with, it is achieving the goal. Not achieving your goals has to do with lack of accountability. So how do you accomplish your goals? The answer is daily accountability and monitoring. In our experience at SalesPartners-NorthPoint, our clients are great at “goal setting” (that is nothing but establishing a desire), but the true problem lies with the accountability and monitoring of the achievement process of those goals. Anyone can say what their goal is, but only the determined actually set their sights and daily actions to the actual achievement of their goals by using true accountability.
You already know your goal…for most business owners; the #1 goal is to increase sales. No business grows until sales are made and continuously made. So, now the question is how to set up accountability for this goal and accomplish it!
1.) Create an Accountability Plan- Not achieving your goals has to do with a lack of accountability. What good is a target without a specific plan on how to achieve it? Don’t waste your time with pondering what the next step is…you know the next step. The next step is getting real about the metrics and the numbers that drive sales.
2.) Establish the Metrics- Let’s start by taking a look at the metrics that drive your sales. What are the three to four things that make the sale for your business? Is it the number of calls you make? The number of face to face meetings you have? The number of events or presentations you conduct? These are the metrics you will focus on to achieve success in your sales. Don’t get bogged down into the “to-do” list of your day until these factors have been targeted. At the end of the day, the week or the quarter, does it really matter if your website looks good, you created a new blog or organized your office? No. The #1 driver of your business is sales. Focus on the metrics that drive your sales first!
3.) Determine the Numbers- An accountability plan without specific, measurable numbers to target is nothing but a “to-do” list. Let’s get real about the numbers you need to achieve daily to stay on target for achieving your sales goal. Start by analyzing how many sales you need. Now, for you, what happens before the sale? For many businesses, a proposal must go out…so, how many proposals do you need to put out to achieve the number of sales you know you need? Continue this process to determine the numbers you need for the rest of your metrics.
4. Get into Action- Stop finding excuses for why you can’t and just do it! You have already established the factors that make or break your business and your sales so what in the world are you making excuses for? Get into action and work your accountability plan with intention and focus every day.
5. Find an Accountability Partner- For most of us, being accountable only to ourselves, is not enough. If you know you need help, get it…and I don’t mean a buddy of yours that says, “uh, sure I’ll be your accountability partner”. We all know that doesn’t work. When it gets down to it, your friend is not going to hold your feet to the fire and push you. You need a hard nose accountability partner; one that will make you uncomfortable if you don’t produce your numbers and encourage, motivate, inspire and teach you to forge ahead. Your sales, your business and your future depend on you being able to set aside your excuses and pride and get help. If you do not have anyone to help you, look into to our RESULTS Accountability Program, it could be a match for you.
SalesPartners-NorthPoint, Real Results…Guaranteed!
SalesPartners-NorthPoint a business and sales growth company located in Atlanta, GA. Find more great information at www.salespartnersnorthpoint.com
* To receive a coupon code for one free month of our RESULTS Accountability Program, call SalesPartners-NorthPoint at (404) 277-2474 today.
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Objection Handling
Are you closing as many sales as you would like? Are you making the money you think you should be making? If not, there are only two possible reasons. Either you are not getting in front of enough of the right people or too many people are telling you “No!”. If the latter is where you find yourself, then keep reading.
Let me start by saying that this is not about how to overcome any objection. Anyone who tells you they can teach you how to overcome an objection is misleading you. You simply cannot overcome every objection nor should you. The real key is learning how to handle objections properly so you are more effective. For example, have you ever had someone tell you “I am just not interested”, “it’s just not in the budget”, “we decided to go with someone else” or some other form of “No”? In that moment, how did you feel? Were you shocked? Offended? Hurt? Did you get defensive? Did you roll up your sleeves and settle in for a battle of wits and will? Did you want to crawl in a hole? (i.e., head to Starbucks and not make any more sales calls for the day/week/month….EVER?)
The point is, the real problem with objections isn’t the objection itself but rather how we are affected by it and in turn respond to it. It has been shown that a sales person who is negatively affected during a selling opportunity is twice as likely to fail to close their next opportunity as someone who has a positive experience. In fact, nearly 30% won’t even attempt it.
Why does this happen? Simply put, people take sales objections personally. When this happens our natural tendency as human is to trigger an emotional response. Have you ever heard an objection from a prospect and found yourself getting flushed and hot, maybe a little nervous, or perhaps you even got angry…that is your emotions on the rise. When emotions increase, it short circuits the part of your brain that thinks logically. When your emotions go up, your intelligence goes down. Sales people then either panic or they resort to the classic “value dump”. It’s as if the prospect had said, “I’m obviously too dumb to understand the value of what you’re talking about so please convince me so I will see the light and say yes.” Have you ever done this? Tell the truth.
So how should you handle the objection? The very first step is you must condition yourself to have a low emotional response to the objection. Have you ever been given an objection that you completely blew at the moment (high emotional response), but thought of a great comeback 10 minutes later? Why did that happen? It’s because 10 minutes later, you were out of the heat and able to think (low emotional response). The key is being able to do that in the moment. By keeping your emotional response low, you will be able to engage your prospect clearly, discover the source of the objection, deal with the real objection, and maintain momentum in your day regardless of the outcome. If you want to close more deals and make more money you simply must master this process.
Andy Lowe, SalesPartners-NorthPoint
For nearly two decades our team has worked with thousands of business owners, entrepreneurs and sales professionals just like you to help them increase their results by mastering the process of sales. If you would like to more on this subject, join us for one of our Objection Handling practice sessions or schedule a time for us to come to your business and train your team on Objection Handling. Contact SalesPartners-NorthPoint at (404) 277-2474 or through our website at www.SalesPartnersNorthPoint.com
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